Marketing ROAS Calculator
Calculate return on ad spend, funnel metrics, and unit economics
Campaign Details
Total ad impressions
Conversion Funnel
Unique people who saw your ad
Likes, comments, saves, shares
Clicks to your landing page / app store
App installs or sign-ups
Paid orders or subscriptions
Revenue
First payment or average order value
Total revenue over customer lifetime
Return on Ad Spend
ROAS
1.35x
$13,500 revenue / $10,000 spend
Net Profit
$3,500
Break-Even Ad Spend
$13,500
LTV ROAS
5.40x
LTV:CAC Ratio
5.4:1
Conversion Funnel
Conversion Rates
Unique Viewer Rate
60.0%
Impressions to unique viewers
Interaction Rate
5.0%
Unique viewers to interactions
Link Click Rate
3.0%
Unique viewers to clicks
Install Rate
30.0%
Clicks to installs
Order Rate
10.0%
Installs to orders
Overall
0.0540%
Impressions to orders
Unit Economics
CPM
$20.00
Cost per 1K impressions
Cost per Viewer
$0.03
Per unique viewer reached
Cost per Interaction
$0.67
Per engagement
CPC
$1.11
Cost per link click
CPI
$3.70
Cost per install
CPA
$37.04
Cost per order
Disclaimer: This calculator is for informational purposes only and is not intended to provide financial, legal, or tax advice. The results are estimates and should not be used as a substitute for professional financial advice. Please consult with a qualified financial advisor, accountant, or attorney before making any financial decisions.